Popular Charter Business for Sale

For Sale $950,000 All Up

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Mills Charters is a family run Marine Tourism and Boat Charter business operating out of Hillarys Boat Harbour in Perth Western Australia. 

First established in 1983, Mills Charters has developed an enviable reputation within the recreational marine tourism, fishing and boat charter industry of Western Australia.

Mills Charters is currently owner managed but has in the past also been run successfully with an appointed manager.

The business offers a great lifestyle sea change for the marine or fishing enthusiast, or it can also run autonomously with the right management in place.

Mills Charters is Marine Tourism Accredited through the Tourism Council of Western Australia with systems in place that satisfy the Australian Tourism Accreditation Program.

Mills Charters operate the vessel Blue Strike.   Blue Strike is unique in that the vessel is surveyed to take

  • 28 passengers for fishing operations with an additional 2 spectators and 3 crew, and
  • 63 passengers, 3 crew for whale watching, party charters and events such as days at Rottnest Island or cruises along the Swan River.

No other fishing charter in Western Australia can operate 28 paying passengers on board at any given time.  

Blue Strike has a current fishing license (Fishing Tour Operator Licence) and this is included in the sale of the business.  Blue Strike’s massive deck makes it the ideal location for events, functions, and celebrations. The business therefore provides the opportunity to maximize its revenue potential by offering charters during the evening hours. Mills Charters have hosted weddings, parties and many corporate events on board Blue Strike over the years. With some flair for decoration and detail the right owners can continue this offering and even further develop this aspect of the business.

From September through to December, Mills Charters conduct whale watching cruises on board Blue Strike. With the capacity for up to 63 passengers this is another popular and lucrative profit earner for the business.   Blue Strike has the relevant current Whale operations licence (Marine Mammal (Whale) Interaction Tour Licence.

Blue Strike is a custom built 70ft Conquest fishing charter boat. This boat stands high out of the water and offers unsurpassed levels of comfort and stability.  It carries the very latest marine technology for finding fish as well as the necessary safety equipment and is of course, surveyed to AMSA standards. 

Blue Strike can hit speeds in excess of 20 knots.  The vessel was fitted with a Yanmar 6AYMWGT engine in 2014 so it has many more years of service before any engine change or refurbishment is required. Blue Strike has 1B certificate of survey for 30 passengers and 3 crew and 1D certificate of survey for 63 passengers and 3 crew.

This is a unique opportunity for a motivated buyer to take over this well known, popular and established business.  If you have a passion for marine operations and tourism this is the ideal business for a couple , family or business person looking for a sea change and to get paid for doing what you love on the water. 


Keywords: charter, marine, tourism, fishing, boat,

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