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Since opening in 2012 the Froyo shop at Claremont has become a very well known and popular destination for many age groups offering a variety of self-serve frozen yoghurts. The store has a strong local presence but also enjoys the benefits of strong social media activity via Instagram , Twitter and over 2,000 Facebook followers
The store is located in the heart of Claremont next to Brooklyn Bar and Lounge and opposite the Academy Café.
This business enjoys a monopoly trade as there are no competitors selling anything similar to their product ie: ice cream etc, within 5 km from the business.
Although the store has succesfully operated as a Tutti Frutti franchise for over 5 years the limitations on the menu offering and the increased cost of the main products purchased from the franchisor have restricted the businesss from reaching its full potential.The franchise agreement is now expired and the owners have decided not to renew but rather continue to trade as an independent business
As an independent the store can offer an expanded range of yoghurt and ice cream products and also introduce an entirely new range of products which have always been in demand but not permitted by the franchisor (coffee, bubble tea, hot dessert , gelato and many others) This expanded range will increase the revenue of the business. This together with the flexibility to negotiate lower cost products from a range of suppliers will in combination take this already successful business to the next level of turnover and profitability.
This is a rare opportunity to buy a well established, well known, popular business at significantly less than the cost of setting up a similar fully equipped store.
Keywords: Self serve, dessert, cafe, yoghurt